Show when the page was last updated
Add a visible "Last updated" date that people and AI tools can read.
Worth
15
points of 100
4 steps, about 5 minutes
0 of 4 done
Decide where the date goes
Near the title or at the end of the article both work. Use the date you last changed the content in a meaningful way.
Add the date to the page
Paste this where the date should show, and change both dates to yours. The part inside
datetimeis the same date written as year-month-day.<p>Last updated <time datetime="2026-10-26">26 October 2026</time></p>In WordPress, Shopify, Wix and most site builders, many themes have a setting to show the “updated” date on posts. If yours does not, add a text or HTML block with the line above.
Keep it honest
Change the date only when you change the content. A date that moves without real updates misleads readers.
Check it worked
Check your siteRun the checker on the same page. The check should now say “Date found”.
Why this matters and our sources
A last-updated date on the page, in any of three forms: a <time> tag with a date, the words “Last updated” or “Updated on” followed by a date (such as “26 October 2026” or “2026-10-26”), or dateModified in the page’s structured data.
In SE Ranking’s study of 216,524 pages, pages updated in the last three months averaged 6.0 ChatGPT citations against 3.6 for older pages. Ahrefs also found AI tools cite somewhat newer pages than Google search does. These studies measured page age, not the date label itself, so this check is labelled Moderate. A visible date is how readers and tools can tell the page is current.
Homepages often have no date. This matters most on articles, guides and product pages.
EvidenceModerateWhat the labels mean
Sources, checked 26 Oct 2026
- SE Ranking: ChatGPT citation factors (Nov 2025)
- Ahrefs: AI assistants prefer to cite fresher content (Jul 2025)
- Profound: The half-life of an AI citation is 11 days
Every copy-paste fix on this page was put on a test page and passed our own checker before it was published.