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Put a short answer near the top

Start the page with a short, direct answer before the detail.

Worth

10

points of 100

4 steps, about 10 minutes

0 of 4 done

  1. Name the question the page answers

    Usually it is the main heading, such as “What does the product do?” or “How much does it cost?”.

  2. Write the answer in one or two sentences

    Aim for under 60 words. Lead with the answer itself, not background. For example: “The product checks whether AI search tools can reach and read your website, then shows what to fix first.”

  3. Put it straight after the main heading

    Keep the story, history and detail for the paragraphs below it.

  4. Check it worked

    Run the checker again. It shows how many words your first paragraph has.

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Why this matters and our sources

The first real paragraph after the page’s main heading. We skip lines under 12 words, such as bylines. The check passes when that paragraph is under 60 words.

A study of 18,012 ChatGPT citations found 44% came from the first 30% of a page. It covers ChatGPT only and shows a pattern, not proof of cause, so this check is labelled Moderate. The 60-word limit is our own choice; the study measured position, not length.

EvidenceModerateWhat the labels mean

Source, checked 26 Oct 2026

Every copy-paste fix on this page was put on a test page and passed our own checker before it was published.